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Analysed 25 competitors’ products to compare features and identify new opportunities.
Performed 12 competitors’ cross-platform brand consistency analyses to identify strengths and weaknesses.
Analysed 50 VCs financing rounds scanning every deal-rationale, resulting in expanded capital raising roadshow and opportunities.
Conducted detailed analysis of Covid 19 implemented policies and sustainability procedures, resulting in improved efficiency (+28%) of the operations management.
Identified new levers to boost sales tracking benchmarks. 4 Countries and 18 players analysed.
Performed in-depth study to identify technology assets.
Shortlisted and de-constructed (reverse engineering) 18 UX/UI models to optimize the user experience.
Top Market performers observed and analysed. In-depth investigation of best practices to implement new effective strategies and tactics.
Pricing analysis. Identified pricing points and changes across different touchpoints.
Competitor scorecard produced. Assessed market and competitors value measuring the weight of each attribute.
Reputation analysis performed. Every touch-point and source of information analysed to assess recognition / appreciation among various target segments. To increase awareness, loyalty and retention.
Identified comparables overseas to price a residential unit.
Pricing structure analysis. Identified price-points per each Skus, per every marketplace.
Customer service analysis. Assessment of how competitors innovate the customer experience and what are the levels of customer satisfaction they achieve. 21 international Players researched.
Analysis of website redemption / social media profiles’ consistency. Identified customer personas and the relevant brand promise per segment, to differentiate from competitors.
Analyzed best practices to boost sales, investigating the most rewarding partnerships between hotels and social media micro/ macro-influencers.
Product analysis. Research of any feature included in their products. Analysis of customer perception per each feature to determine what is most appealing to customers.
Price analysis. Assessment of what pricing model is adopted. Cross-country.
Promotion analysis. Observation of advertising channels (social media, email marketing, …). Identified elements to be emphasized.
Mapped Customer Data Platform providers measuring impact on marketing campaigns’ bottom line value.
New ICO. Analyzed previous ICOs successful strategies and tactics. Identified angles and dominant narrative to produce the White Paper.
Collected insights interviewing informants and industry opinion leaders.
Cost reduction. Analyzed alternative vendors and product sourcing options.
Helped identify KPIs and success factors to act as inputs for strategy formulation.
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